How fast does your iPhone lose value after a new release?
Many people feel disappointed when they want to sell their old device and realise it’s worth less than they expected. Often, this is because they try to sell it right after Apple has released a new iPhone.
Thinking of selling your iPhone? Want to know how the value of your device changes after a new model comes out? In this blog, we take a closer look at how fast this drop happens and what that means for you as an iPhone owner.
How much value does an iPhone lose after a new release?
Each time Apple launches a new iPhone, the value of older models drops significantly. Research shows that iPhones lose around 15–25% of their value in the first month after a new release. Why?
- Lower demand for older models – people want the latest version
- Flooded second-hand market – more people selling = lower prices
- Newer specs – better cameras, faster chips, and longer battery life
After the initial drop, the value keeps falling gradually. So
the longer you wait, the less you’ll earn. But what does this really look like? Here's an example of how the
iPhone 14 dropped in value since launch:
| Year | Price |
| September 2022 - Release iPhone 14 | € 1019 |
| January 2023 | € 979 |
| May 2023 | € 920 |
| August 2023 | € 900 |
| September 2023 | € 869 |
| March 2025 | € 680 |
That means the iPhone 14 lost about 14.7% of its value in the first year. By 2025, the drop was around 33%, so you can now buy a new iPhone 14 for just €680. Great if you're buying one – but not so great if you’re trying to sell.
Factors that affect how fast an iPhone loses value:
- Model & specs – A high-end iPhone 15 Pro Max is worth more than a basic iPhone 13
- Condition – A clean iPhone is worth more than one with visible damage
- Market demand – Price depends on how many are being bought and sold
When’s the best time to sell your iPhone?
Timing matters!
- Sell before the next release – Prices drop fast after new model launches
- Watch software updates – If your phone won’t get the next iOS version, its value may crash
How to keep your iPhone’s value high:
- Use a case and screen protector
- Keep the original box and accessories
- Look after your battery – avoid overcharging or full drain
Conclusion
An iPhone can lose 15–25% of its value in the first year after a new release, depending on the model and market. To get the most money, sell at the right time and take care of your phone.
Check your iPhone's value now and sell it today!
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